MSG Sphere launch x Laundry

In collaboration with Madison Square Garden Entertainment, Laundry Design Studio helped craft 11+ pieces of content to launch the largest physical projection entertainment experience ever on July 4th, 2023. In Las Vegas, utilizing every pixel of a 580,000 sq foot canvas, "Sphere" is the largest LED screen in the world. Their process began with automobile, gaming, travel, and brand content; exploring abstract possibilities. As their partnership with MSG grew, so did their imagination to develop unforgettable CG imagery for the launch.